E-Marketing Research Paper Example | Topics and Well Written Essays - 250 words - 1

E-Marketing - Research Paper Example Another pattern that that has decidedly affected online trade is the in vogue ascend in prominence of 3-G Internet-empowered telephones. These telephones empower clients to get to all online informal communities, from any piece of the globe, through the Worldwide Web. This improvement has thusly affected online trade decidedly by giving on the web trade a more extensive, progressively widespread degree. As per Circle, no longer should the advertiser in San Francisco see his market as his prompt environmental factors. Rather, these informal communities universalize his product and market as companion bunches talk about his items (27). These patterns can be positioned as most affecting on a few checks. In the first place, the issue of friend bunches helping in advertise division can't be avoided on the grounds that showcase division recognizes the necessities of the market and segments of the market. Any showcasing techniques that don't factor explicit necessities of the market are set for disappointment. Also, the universalization of the market through guides, for example, the Worldwide Web and 3-G Internet-empowered telephones will enable the advertiser to publicize his items effectively and eventually increment his market

Child Development Reflections - 1256 Words

There are many key factors that play into a child’s development, the most important of these: the early childhood educator. The early childhood educator plays the role of primary influence in the child’s life, encouraging relationships between parent and child and establishing relationships between parent and teacher, helping the child’s skill set expand and they’re mental, emotional, and spiritual capacities to grow. The feelings I get when I become a influential force in a child’s life along with there thirst for knowledge and life around them is what excites me about working with young children, t touching them spiritually and help them become all that they can be. The early childhood educator is an individual who accepts the role†¦show more content†¦The age group is wonderful and I thought that I would love to teach in a preschool some day and work with 3 and 4 year olds all the time. Another thing that furthered my interest in early childhood education was being enrolled in the ROP Child Development and Education program. Through this program, I was able to work in a real preschool setting, learned to create my own lesson plans and activities, and also was able to try out working in an elementary school in a kindergarten class. I had much more fun in the preschool and was able to really ground my goal to become a preschool teacher one day. I had so much fun in the ROP program and learned so much more than I could ever have hoped to learn. The most interesting thing about young children is their zest for life. Sometimes as adults, we get caught up in the stresses of life – bills, family, school, work, household chores- that we forget about what’s really going on around us. Children only concentrate on the ‘now’ and what it means for them. When it’s raining they want to know were the droplets came from, how they got there, and where the little drops are going. If it is sunny they want to know how the ground gets hot and why the sun is yellow. Tomorrow is of no concern, because for them today has enough in it. A child’s ability to accept everyone for who they are, as they are, is another thing that draws me to children. It makes me happy to watch a child in a wheelchair playing trains with a child with twoShow MoreRelatedReflection On Child Development1250 Words   |  5 PagesCourse Reflection Throughout this course, I have learned the differences between observation and recording methods, how to choose the most useful method, and why it is important to understand and be knowledgeable of child development, along with how I will use this knowledge in the future. The most important knowledge that has been gained is why it is important to understand and be knowledgeable of child development. Understanding the differences between the observational types and recording methodsRead MoreChild Development Reflection908 Words   |  4 Pages Reflection #3 Many people fail to understand the importance of the environment they raise their children in. Raising children in the proper environment is just as crucial as feeding and caring for them. If we do not provide children with an appropriate environment, their development could be affected negatively for the rest of their lives. During a study, infants were placed in orphanages who were later exposed to family rearing and confirmed how important a generally stimulating environment isRead MoreReflection On Child Development726 Words   |  3 Pageswas born February 4th 2014 and when I observed she is 4 years old. The health history of the child was that she was full term and 9 pounds, and she doesn’t have any health issues, recurring conditions or accidents that require medical care. She does have siblings actually two of them, one is nine and the other is eleven. But they do not live in the same home and the four year old. She is the third child, and it doesn’t have an impact on her only that she looks up to her brother and sister. In theRead MoreChild Development Reflection Paper1332 Words   |  6 PagesCourse Reflection In this course, I have learned theories of child development, principles of growth and development, prenatal development, infancy, toddlerhood, three-four-and five years old, six-seven-and eight years old, middle childhood, adolescence: thirteen to nineteen years old, and where and when to seek help. I really enjoyed the adolescence: thirteen to nineteen years old chapter the most because, people tend to forget that even though they in high school their brains are still growingRead More Reflections on Child Development Essay700 Words   |  3 PagesReflections on Child Development This semester in Child Development has helped me a great deal. I came into this class wanting to be a Child Development teacher at the high school level. I am leaving this class with the same ambition to become a Child Development teacher. I have learned so much by taking this class and I know it will all be helpful in the future once I am standing at the front of a classroom. Also, just by watching the way Mary teaches the class, I have learned things thatRead MoreReflection On Child Development And Education1134 Words   |  5 Pages Learning Reflection Paper 2 Heather York Huston Tillotson University In the readings and videos provided for this reflection, I found a lot of useful information about how family dynamics and genetics play a huge role in the educational system. Additionally, I learned that a teacher who is sensitive to these factors can make a big impact of the lives of their students. The videos provided great insight into the lives of a preschool student. They showcased how preschool studentsRead MoreChild Development Reflection Paper1805 Words   |  8 Pagesthe age of 21. Because of my lung challenges and my heart problem, I was sick a good portion of my childhood, usually spending numerous weeks each year hospitalized. My cognitive development was also normal growing up and through my adulthood. I was a high-spirited youngster and enjoyed being the class clown. As a child, I was often passed over when answering questions because I usually knew the answers prior to my classmates. Frustration of being passed over by teachers took its toll and eventuallyRead MoreChild Development Course Reflection Essay1730 Words   |  7 Pagesmajor requirements, but also made me understand more about the complexity of child development and how I can become a better person as a future parent and educator. Since I am an Education major, the four topics that would benefit me in the future are Erikson’s stages, Induction, Educational Self Fulfilling Philosophy, and Adolescence. I plan to be successful with my career and use what I have learned in Child Development to prepare future’s leaders of tomorrow. Initially, Erikson’s stages describedRead MoreReflections on Child Development Workshop Essay1667 Words   |  7 Pagesconfident when completing this task. The further studying also supported this matter as The Teaching Company (2008) promotes a range of observations and influences practitioners to step back and watch children, as it helps to notice stages of their development and their developmental needs. In comparison to my previous beliefs, the biggest change is the way I look at the learning process now. I appreciate that we should not put too much stress on what we teach, but rather on how we teach as learning isRead MoreIs Development A Continuous Process?1138 Words   |  5 PagesIntroduction Development is a continuous process, that is to say, that a time evolutionary precedes the other and this in turn sits on the happened before. Therefore, it is so important to educate on the principle of totality, because the development of the child is global. The movements of the newborn child in the cradle are global, impulsive and undifferentiated, in a short time gain control and coordination along the stage of lactation (Calkins, 2015). The first year of life is crucial, in that

The Pathetic Jay Gatsby of Fitzgerald’s The Great Gatsby...

The Pathetic Jay Gatsby of The Great Gatsby Pathetic is a term used to describe someone who is pitifully unsuccessful. Success is not necessarily measured in wealth or fame, but it is measured by how much one has accomplished in life. A successful person is one who has set many goals for himself and then goes out in life and accomplishes some of them, but goes on living even if failing on others. In the novel The Great Gatsby, Jay Gatsby is a pathetic character because he wasted his whole life chasing an unrealistic dream. Gatsbys dream is unrealistic because it depends for its success upon Daisys discontent with her marriage and her willingness to exchange it†¦show more content†¦Jordan said, he says hes read a Chicago paper for years just on the chance of catching a glimpse of Daisys name.(Fitzgerald 84) Gatsby put so much effort into his dream that his dream became his life, and losing control of your life is saddening. Gatsby is pathetic because he behaves like a child and he cannot handle adult situations like an adult. His childish demands show that he is a pathetic and immature human being. Jordan says, I immediately suggested a luncheon in New York - and I thought hed go mad: I dont want to do anything out of the way! he kept saying. I want to see her right next door.(Fitzgerald 84) At Gatsbys reunion with Daisy at Nicks house, his nervousness shows his inability to handle adult situations. Gatsby, pale as death, with his hands plunged like weights in his coat pockets, was standing in a puddle of water glaring tragically into my eyes.(Fitzgerald 91) A mature adult would be able to handle this situation without running around the outside of the house in the rain and then arriving at the front door as if it was just a coincidence. Even in the situation of the reunion with the long lost lover, a mature adult would be able to stay in the house and greet her at the door and not try to lie that he didShow MoreRelated Jay Gatsby as Tragic Hero of Fitzgeralds The Great Gatsby Essay974 Words   |  4 PagesJay Gatsby as Tragic Hero of Fitzgeralds The Great Gatsby According to Aristotle, there are a number of characteristics that identify a tragic hero: he must cause his own downfall; his fate is not deserved, and his punishment exceeds the crime; he also must be of noble stature and have greatness. These are all characteristics of Jay Gatsby, the main character of Fitzgeralds novel, The Great Gatsby.   Jay Gatsby is a tragic hero according to Aristotles definition.  Ã‚   Jay Gatsby is an enormouslyRead More Fitzgeralds The Great Gatsby and the Tragic Hero Essay977 Words   |  4 PagesFitzgeralds The Great Gatsby and the Tragic Hero      Ã‚  Ã‚   Aristotle invented a list of criteria in an attempt to determine the exact definition of a tragic hero.   The list states the following - the tragic hero must cause his own down fall; the tragic heros fate is undeserved; the tragic heros punishment exceeds his crime; the tragic hero must be a great and noble person according to the standards of the current society.   In Fitzgeralds The Great Gatsby, Jay Gatsby can be defined as a tragicRead MoreThe Great Gatsby By F. Scott Fitzgerald864 Words   |  4 Pagespossible to repeat the past? Can one really recreate something that happened years before? According to Jay Gatsby in F. 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Scott Fitzgeralds novel The Great Gatsby, Nick Carraway, the narrator of the story gives us a glimpse into Gatsbys idealistic dream which is later disintegrated.   No- Gatsby turned out all right at the end;Read MoreThe Great Gatsby1080 Words   |  5 PagesThe Great Gatsby Don’t judge a book by its cover. In the novel The Great Gatsby, an aura of lies becomes an outward appearance. Gatsby creates a false background which is believed by most characters. Also, Gatsby pretends to be prestigious through the schedule he makes modeled after Benjamin Franklin’s virtuous schedule. Furthermore, Gatsby is a parallel to Biloxi such that he is the epitome of what Gatsby wants to be. Jay Gatsby puts on a mask of lies to court Daisy as shown by his falseRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay2065 Words   |  9 Pagesthat Fitzgerald was developing ideas for The Great Gatsby. 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The central protagonist of the novel – Jay Gatsby, highlights some of the disadvantages of living in the 1920’s, predominantly through his problems. Gatsby’s unrequited love for Daisy, is emblematic of his plight because despite his wealth he is unable to transcend the distinct class system that existed during the 1920’s. This is indirectly conveyed throughRead More Materialism - The Great Gatsby Essay1687 Words   |  7 Pagesbeginnings of America, such as the setting of F. Scott Fitzgerald’s novel, The Great Gatsby, which is an example of this set in the 20’s. The characters in this novel are too fixed on material things, losing sight of what is really important. nbsp;nbsp;nbsp;nbsp;nbsp;The characters in The Great Gatsby take a materialistic attitude that causes them to fall into a downward spiral of empty hope and zealous obsession. Fitzgerald contrasts Jay Gatsby and Nick Carraway to display how the materialistic

Significant Events that Shaped America between 1940 and 1980

From 1940 to 1980 there were many significant events that shaped America. Events in history are not defined by how they actually happened but how they were interpreted. Be it by the people of that land or other lands looking in. In what ways do people receive the important news? News comes through media outlets such as radio, newspaper and television. Americans especially tend to take things at face value. â€Å"This information must be true, I read it in a newspaper.† In 1941 Japan attacked Pearl Harbor and in the coming weeks thanks to newspaper, men and underage boys were lined up in a fury ready to serve their country and the United States declares war on Japan. In the same year Hitler declares war on the United States. The United States drops the Atomic bomb and Japan surrenders. It was not possible to call up a loved one off at war to catch up. In 1948 there was the Berlin Airlift, and 1949 NATO was established. In 1950 the McCarthy Hearings begin and are wildly popular on almost every radio station. In 1954 Brown v.Board of Education is decided and the Civil Rights movement begins to cause a stir in the early 60s. The Cuban Missile Crisis, Kennedy is assassinated, race riots, Tet offensive, the end o the Vietnam War, Watergate. All newsworthy events, each rich with detail and the only way the American public knew what was going on half way around the world was daily broadcasts in the paper and on the radio. The primary source article is a speech given byShow MoreRelatedRough Draft For Better Or For Worse3638 Words   |  15 Pagesselfish. Having a husband at this time was more important than having a job or a degree. Marriage in the 1950’s was highly based around religion. Pre-marital sex was considered unacceptable, and women were married at ages as low as nineteen (People Events, 1). The 1950’s had a male dominant tone. Although wives were seen as the people who â€Å"ran the house† the husbands were going to work early in the morning and not coming home until night. A perfect example of what marriage supposedly looked likeRead MoreJoker and Batman Essay9227 Words   |  37 Pagesby credit on the Superman titles, Batman stories began saying created by Bob Kane in addition to the other credits. Finger did not receive the same recognition. Although Finger did receive credit for other work done for the same publisher in the 1940s, he began to receive limited acknowledgment for his work on Batman in the pages of the comic book only in the 1960s, as a script-writer (for example, Letters to the Batcave, Batman no. 169, Feb. 1965, where editor Julius Schwartz names him as theRead MoreThe Effects of Blues Music on Civil Rights2432 Words   |  10 PagesRights Movement, had a definite grasp on the subject at hand. Having changed his lifestyle from the ch urch to blues, he faced many hardships including a deadbeat father, alcoholism, affairs, and prison time. House is a prime example of how the blues shaped the lives of African Americans and why the blues left its mark on history. The blues was once a way of life, a variety of music, a poetic movement, a state of mind, a folkloric tradition, a moral attitude, and even a kind of spontaneous intuitiveRead MoreInfluences Which Have Shaped My Life3562 Words   |  15 PagesINFLUENCES WHICH HAVE SHAPED MY LIFE â€Å"Who am I?† is a frequently asked question of many young people today. Each of them is eager for finding who they are supposed to be, but leaves behind what have influenced their lives. In truth, if we take a look at these influences, it can be a good opportunity to find out the real â€Å"us†. In every person’s life, he/she has met a variety of kinds of people and has dealt with problems at all degree, from the most serious to the least annoying onesRead MoreFeminine Mystique12173 Words   |  49 Pagescirculated to about 200 postwar graduates of Smith College. The women who answered were not frustrated simply because their educations had not properly prepared them for the lives they were leading. Rather, these women resented the wide disparity between the idealized image society held of them as housewives and mothers and the realities of their daily routines. True, most were materially well off. The majority had families, a house in the suburbs, and the amenities of an affluent society. But amidRead MoreCold War Cohesion Division Essay5427 Words   |  22 PagesSoviet security as they had been invaded three times in as many decades. Stalin’s goal thus was to dominate Europe much in a similar fashion to which Hitler had aspired to do in 1935. 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Another important way, not entirely unrelated, of interpreting what transpired on 9/11 is to explain the attack of Islamic extremists on the United States of America as a manifestation of a â€Å"clash of civilizations.† At theRead MoreCourse Article8941 Words   |  36 PagesParting at the Crossroads: The Development of Health Insurance in Canada and the United States, 1940-1965 Author(s): Antonia Maioni Source: Comparative Politics, Vol. 29, No. 4 (Jul., 1997), pp. 411-431 Published by: Ph.D. Program in Political Science of the City University of New York Stable URL: http://www.jstor.org/stable/422012 . Accessed: 12/10/2013 14:05 Your use of the JSTOR archive indicates your acceptance of the Terms Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms

America (586 words) Essay Example For Students

America (586 words) Essay AmericaannonThe United Stated is currently the most influential country on theface of the earth. Not only concerning the issues of money and businessbut also our choices of music clothes and recreational activities. Often times people think of countries such as Japan and China asbeing completely different. We think they have strange dress and oddcustoms, they are thought to have a completely different culture thanours. You will find that that is incorrect, the ir cultures are actuallyvery similar to ours. Because of the amount of clothing, food and otherproducts that we ship out of this country every day our culture has nochoice but to ooze out of our borders onto foreign soil. For example youcould walk i nto a modern Japanese society expecting a bunch of old peoplekneeling on dirt floors wearing kimonos and drinking green tea butactually find a society of youths wearing Levi jeans, trendy clothes,listening to American pop-rock music, and eating Big Mac s that they justbought from down the street at their local McDonalds. You could also finda group of people watching a football game and gossiping about the newmovie with â€Å"that really hot American chick in it†. Of course allcountries h ave different h olidays and traditions, they eat differentfoods and have customs that seem strange to us but more and more theirways seem to be becoming like those of us here in the United States ofAmerica. The question asks if I think that the influence of our â€Å"popculture† will continue. I think that that all depends on weather or notwe remain the worlds â€Å"super power† in the future. I think that the reasonthat we are imitated by other countries is bec ause of our wealth andpower. It is sort of like the United States is the most popular girl inschool. She has a bunch of followers who dress like her, do their hairlike her and claim to like the same music and movies as her. But nomatter how hard th ey try they can never quite keep up to her everchanging style. Much like the patterns of the countries that try toimitate the U.S. If you look closely at these cultures you will noticethat the clothes that they wear were the clothes that we wore ten yearsago and I wouldn’t be surprised if they are groovin’ to the sounds of theeighties as we speak. I often wonder why we haven’t picked up much of any othercountries culture. Sure, there have been fads like the Macarena and theon going like for foods such as tacos and chop suey, but every thing isalways somehow Americanized. I suppose it’s beca use we are sopreoccupied with our own appearances and our countries image that we don’thave time to stop and look around. Or maybe its the fact that we aretrying to convince ourselves that everybody wants to be like us and thatis how it will always b e. No matter what happens though, there is always a new popular girlthat everybody wants to be like. Her power dies down and the followersfind some one else to imitate. I think that sooner or later, maybe not inmy lifetime, that the awe of the United S tates will die down along withthe influence and the power on other countries and they will find someoneelse to follow or maybe they will gain the power and self respect to betheir own nation, to not pay attention to what everybody else is doing andmay be people will start to follow them.

Mount St. Helen Essays - Geology, Plate Tectonics, Volcanology

Mount St. Helen Mount St. Helen is a volcano located along the Cascade range which is a volcano chain stretching from Northern California to British Colombia. It now stands at a height of 8,364 feet above sea level. Mount St. Helen was on of the smaller eruptions of five major ones in Washington State. It's elevation before the eruption was 9,677 feet high. On March 29, 1980 after a period of one-hundred and twenty-three years of inactivity a earthquake under the volcano quaked, and seven days later a pheartic (steam) explosions began. As magma pushed up from beneath the earth's surface, the north side of the mountain developed a bulge. Angle and slope-distance measurements indicating that the bulge was growing at a rate of 1.5 feet per day (Lyn Topinka Page 2). By May 17 the volcano's north-side had been pushed upward and outward 450 feet (Lynn Topinka Page 2). On May 18,1980 at 8:32 a.m. Pacific daylight time a magnitude 5.1 earthquake shook Mount St. Helen. The bulge on the North side of the mountain gave way in a gigantic rock slide releasing pressure and triggering a major rock and pumice eruption . At thirteen hundred feet the peak collapsed and as a result 24 square miles of the valley was filled with rock and debris. From that rock slide 250 square miles of timber, recreation and private lands were demolished from the lateral blast. For more than nine hours the volcano spit vigorous ash in a large plume. Eventually the plume reached 12-15 miles above sea level. The plume went eastward at about sixty miles per hour. By noon the plume of ash had reached as far as Idaho. By the 19 the eruption was over. Now the volcanoes elevation is only 8,364 feet above sea level before the eruption it was 9,677 feet above sea level knock off a whopping 1,313 feet off of the top of the mountain. Now it has a mile wide horseshoe shaped crater on the northern side of the mountain. From the eruption noticeable ash fell in eleven states. The total amount of ash that fell was .26 cubic miles or enough ash to cover a football field to a depth of 150 miles(Lyn Topinka Page3). From the landslide 2/3 cubic miles of debris was deposited in the valley that enough to cover Washington DC fourteen feet thick.(Lynn Topinka, Page 4) Mount St. Helen is said to have caused the most damage (Mattox Page 1) a total of 1.6 billion dollars of damage was caused by the blast from the volcano. That figure comes from losses due to home and road cleanup, damage to agriculture, timber, roads, bridges, fisheries, houses, sewer treatment plants, and the dredging of rivers.(MattoxPage1). 57 people were killed or still missing (Topinka Page1) More than 100,000 acres of were demolished by the blast of that 100,000 acres include 41,000 acres of national forest,(Scooner Page1) also over four billion feet of usable timber became unusable that's enough lumber to build 150,000 homes.(Topinka Page3) Nearly 135 miles of river channels were effected by the volcano and more than 185 miles of roads and over 200 homes were destroyed. (Topinka Page 5) Now over 9.5 million tree seedlings have been planted to replace the ones destroyed by the blast and of those 70 percent of those have survived(Scooner Page 1)some already growing twenty feet high(ScoonerPage1). The fish and wildlife have received considerable attention since the eruption. The heavily hunted Elk have shown that the restrictions after the eruption have helped the repopulating of them returning to the pre-eruption population within five years. Also the Samon and trout have returned to there population since the eruption. Stream temperatures have exceeded there legal threshold population in most years since the eruption. (Sconner Page 1) Now the United States Geological Survey has established both a continuos twenty-four hour and periodic monitoring programs to study and predict future eruptions Mount St. Helen. (Lyn Topinka). They also setup a seismic station near the dome of the mountain. The University of Washington State in conjunction with the US Geological Survey now monitor it.

Michael Dell and the PC Market He Created Essay Example

Michael Dell and the PC Market He Created Essay Example Michael Dell and the PC Market He Created Paper Michael Dell and the PC Market He Created Paper Essay Topic: Marketing Michael S. Dell founded Dell Computer Corporation in1984. Michael Dell started the company with a thousand dollars and a vision. Today Dell Computer Corporation is one of the main manufactures of computers and computer related services in the world. In 17 years, the companys sales have grown from $6 million to $31.8 billion for the past four quarters.1 Dell Corporation employs approximately 34,400 people globally, and has operations worldwide. Within the short duration of the company, Dell Computer Corporation has created strategic competitive advantages over its competitors in the PC market. Dell has also created respect from other industry leaders. By reviewing the history of Dell, the inventory systems it uses, the importance of its brand recognition, and Dells SWOT, it is clear that Dell has a competitive advantage and that the company has great growth potential. History of Dell Computer Corporation In 1983, when Michael Dell was eighteen years old he was faced with a question. Why does IBM sell its computers for $3000 a piece and the parts that make up the computer cost only $600? This fact help set in motion Michael Dells ambition to build customized made PCs for lower price. Michael Dell began building and selling computers from his dorm room. In the following year Michael Dell started Dell Computer Corporation. Despite objections from his parents, Dell quit collage that May. His parents probably never thought that this decision would create a billion dollar company and make Michael Dell one the most respected CEOs of the Internet Age. Dell Computer Corporation became the first company to sell custom made computers. By 1988 Dell Computer Corporation went public, raising $30 Million in its initial public offering. For a brief period of time Dell Computer Corporation sold computers in consumer retail stores, such as Best Buy. Then, as quickly as Dell entered this market, Dell exited this segment to begin selling computers directly to consumers. By 1992 Dell increased its sales by 127% to $2 billion. See Exhibit 1 for financial graphs on net income, net revenue, and diluted earning per share for the past five years (2000-1996). By 1994 Dell had operations in the United Kingdom, Asia-Pacific region, and in Japan. In 1996, Dell introduced its PowerEdge server line. Dell began selling servers to enter a new and rapidly growing market. Within the first 2 years of its release, the PowerEdge server line, become the third largest server line in the world. By 1998, Dell expanded operations into the China market. Within the pa st seventeen years, Michael Dell has developed a small business idea that was envisioned and started in his dorm room to a global, billion dollar corporation. Just in Time Supply Chain Management The proper use of a supply chain can become a cost saving tool for a company. During the recent downturn of the economy, many companies are looking for cost saving solutions within their business. Dell is an excellent example of a company that has worked to continually improve their supply chain management to reduce the costs of their products. Dell deployed a new supply chain system that works in real time. By using software from both Microsoft and i2 Technology, Dell has developed a supply chain that is practical, cost effective, and has room for growth. Implementation of i2 supply chain software has allowed Dell to connect to its suppliers in real time via the web, and has allowed them to pulled materials to Dells manufacturing plants. The i2 supply chain software was deployed with the consideration of two steps of the supply chain process. The two steps are, planning and execution. Planning involves gathering the needed materials from the suppliers hubs near the appropriate Dell factories. Execution requires Dell to have the right materials on hand at the appropriate factory to build the customers order. By using these two steps, Dell deployed the software to create a more efficient supply chain. The planning process involves having suppliers connected to Dells supply chain via valuechain.dell.com. Valuechain.dell.com is a secure extranet that acts as a portal for Dells suppliers. The site offers suppliers a customized view of their materials at Dell, including reports on material quality, performance management scorecards, negotiated and forecasting cost reports, engineering change orders, supply/demand forecasting tools and views of material demand.2 By connecting the suppliers within there extranet, Dell has created a more efficient communication tool between the suppliers and Dell. Suppliers are allowed to view these reports to find out if any materials are needed, and Dell can send reports to the suppliers if they need materials. This gives both Dell and their suppliers freedom to order or deliver products without dealing with sales personnel. This saves everyone time and money. Thus, Dell has begun pulling its inventory, instead of having the suppliers push the inventor y. This has become a cost saving tool for Dell, and Dell has pasted these cost savings to the customer. Dell has required that its suppliers have materials within close range of its manufacturing plants. This allows for the reordering of parts within a two-hour window. With the new system, a computer is usually loaded onto a truck within 15 hours after the order has been taken. In order for components to be used in Dell computers, suppliers must agree to use the value.dell.com portal, and have supplies within a close proximity of their plants. This is a very fast and convenient process for Dell, allowing the consumer to receive their custom made computer within a very short amount of time. By using features such as Factory Planner, Rhythm Collaboration Planner, i2 Trade Matrix Supply Chain Planner, and i2 TradeMatrix Buy Solution, Dell can use the value.dell.com portal in a more successful manner. Factory Planner prioritizes the reordering of supplies based on the availability of the supplier. Rhythm Collaboration Planner generates reports every two hours. These reports represent the customers orders that have taken place within the two-hour window. Within the system Dell can tell the supplier the amount of a particular part that is needed and to which delivery area of the factory they need to be delivered. I2 Trade Matrix Supply Chain Planner and i2 TradeMatrix Buy Solution work together as a communication tool to the suppliers. They update the material requirements to suppliers. By having these additional features work with the value.dell.com portal, Dell can reach operational effectiveness within the supply chain. By improving the inventory system at Dell, there has been a snowball effect thought the whole supply chain. According to Mike MacKenty, a supply-chain chief at Nypro, a laptop component manufacture, Once a few remaining wrinkles have been ironed out, Nypro should be able to cut the inventory it keeps on hand for Dell by 70% from two weeks worth to three days.3 The use of the value.dell.com has benefited the suppliers as well as dell, and an additional cost savings is seen at the supplier end. In theory, if the suppliers to Dell can lower prices, then this price savings can be past on down to the consumers. Dell is also using Microsoft Systems Management Server 2.0 for the majority of the internal management of its IT infrastructure, as well as for its hardware and software inventory. Dells reputation across industries and among consumers is due not only to the products that ship from its warehouses, but also to the internal controls and processes that keep the company running smoothly.4 The use of this software has created cost savings within the company. For example, this software allows help desk employees to remotely install and management computer systems. This is more efficient for the help desk and is a time saving tool. This translates into a cost saving tool by having less people doing the same job as before. In the development of the supply chain, Dell has formed several partnerships with its suppliers. By reducing the inventory costs for the supplier Dell has established relationships that reputations are not able to. These partnerships have also created loyalty and trust. The supply chain could not be as successful as currently is today with out these partnerships. Supply chain management is an affective management skill for reducing costs. Technology can aid in the process. Technology can give a company a competitive advantage. The competitive advantage that is created is only temporary. However, if the company that is using the technology deploys it in manner that is more efficient and effective then the competitors, then a competitive advantage is likely to last longer. According to Eric Michlowitz, Dells director of supply chain e-business solutions, Our supply chain process was very well-executed, but we had an opportunity to increase our efficiency, make the process paperless and provide a single system of record that we and our suppliers could share.5 Anyone with a credit card can purchase a piece of software, but not everyone can install and use that software to its greatest potential. Brand Recognition When asking Joe Blow what type of computer he has, the answer will not be, I have a 1.5 Ghz Athlon processor, with a 20 GB hard drive, with a 3COM 5980B network card and it also has 256 mgs of RAM in a mini tower. The answer to the question will be a computer brand name. For example, I have a Dell. The significance of a brand name is highly important within the technology industry. Many experts look ahead to the next millennium and predict that brands will become even more important to businesses, especially as more of the economy moves to the Internet.6 Dells strives to have a strong, positive brand name which represents a dependable, customer oriented, and innovative company image. When Michael Dell first started selling computers, he realized that customers were looking for more in a computer company then just a company that manufactures computers. Customers wanted support for their computers. One of the reasons Dell began selling directly to the customer is that he wanted to develop a relationship with them. Dell has continually evolved the way that the company provides support to their customers, with each new opportunity the company has taken. For example, customers were reluctant to purchase new servers from Dell because they felt the service they needed would be meet better by IBM. So, Dell partner with Avanade Inc. to help provide support for servers running Microsoft Windows 2000 Datacenter operating systems in all of their markets around the world. This agreement will add to the support Dell already has, to help create a more dependable customers service to its consumers. Dells constant improvement on customer support has helped create their positive b rand name and company image. Dell has always tried to be an innovator in the PC market. Dell was one of the first companies to reach dot.com stardom. CEOs from Ford Motor Co., Eastman Chemical, and Ernie Deavenport have asked Michael Dell for council to improve their business on the Internet and to find out how Dell Computer Corporation managed to reach its stardom. Consumers and industry analysis saw this young company and young CEO making headways in the global market. As of June of 2000, Dell completed 90% of its purchases entirely online.7 Many companies would like to have the majority of its business done online. When purchases are done online, a company does not have to pay for the sales personal, or the normal labor that is involved in regular brick and mortar companies. Thus, Dell is able to offer a lower price to its customers. Being the first mover to sell PCs directly on the Internet benefited dell greatly. By being a first mover to sell PC over the Internet, Dell set the standards for this process. Another way that Dell has created a positive brand name is that Dell uses only Dell computers and parts in there company. Not even Microsoft can claim that they use only their products. For example, Microsoft has AS/400s running OS operating systems within their company. By using only products that they produce, Dell can truly say their products can be used for any aspect of a global company. SWOT of Dell The SWOT analysis reveals that Dell has several strong core competencies and strong leadership within the company. Dells supply chain management is one of the main strengths the company has. Many companies have tried to imamate Dells just-in-time supply chain, but the have not developed the success that Dell has. Dell has the benefit on having close ties with its suppliers, and the supplier compliance in the supply chain process. Michael Dell is a strength to the company. His enthusiasm and vision have guided Dell to becoming one of the main computer manufactures in the world. As mentioned above, Dells brand recognition has benefited the company greatly. Dells use of the opportunities that the market opens is also a strength. Michael Dell was the first person to realize and act on the customized built, direct marketing of computers in the 1980s. He and the company have continued to tap into technology markets and found ways to lower costs to this day. These are the main strengths tha t Dell has. Along with strengths, Dell does have a few weaknesses. Dell does not currently have the consulting or product line of IBM. Dell still has not developed a server that can match the AS/400. Furthermore, IBM began its consulting business several years ago, and is one of the first movers in this area. Also, direct selling is not the preferred approach to selling PCs in Europe. Europe has a very large market, and Dell needs to be able to sell to the customers in a manner that they approve of. These are Dells main weaknesses. Dells opportunities are as far reaching as a six year olds imagination. Dell has the opportunity to take part in the wireless technology, especially within the United States. Dell can find new way to sell their products in developing areas around the world. There are many innovations that are possible in this arena. Dell needs to be opened minded and take part in the next revolution within the tech world. Dell does have one serious threat. In order for Dell to stay competitive in the corporate world, they need to develop consulting services that IBM offers. Michael Dell has always considered IBM his main competitor. In 1983 Michael Dell declared he ultimately wanted to beat IBM.8 In order to beat IBM, Dell needs to work on its consulting and services to corporations and large buyers. There is also the possible that a new person, like Michael Dell will have a revolutionary idea and change the whole industry once again. It has happened before. Conclusion Dell is a revolutionary company. Michael Dell had a dream and he helped create a successful, global, billion dollar company in a very short amount of time from that dream. The direct selling approach was considered at one time as a niche market. Now Dell is one of the main computer companies in the world, selling custom made computers all over the world. Its not just that Dell is reshaping its industry by selling made-to-order computers directly to customers, thus bypassing the middleman and their markups. Its that Dell is leading this revolution with a run of execution and innovation that no competitor has matched.9 Along with building a global company, Dell has also created a brand image that is irreplaceable. Dell has the respect of corporate America as well as the world. Not just for its products and services, but for it business model, as well. Dell has a competitive advantage with its just-in-time supply chain, and its brand name. The company has several strengths and opportunities for the road ahead.